Small Biz U - Online Business University

Speeding Business Owners To Wild Success!


Contact Us:  - Call 888-443-8720 or - Email  - SmallBizU Faculty

You Love Our Stuff! You're Making More

Money & Taking More Time Off...

So Who The Heck Are We?



Dee Relyea's background includes; career and personal counseling, providing outplacement services, interviewing and recruiting for the staffing industry, labor market and occupational research, marketing and managing public/private sector employment and training programs, consulting, and small business coaching.

She launched her own business; Career Life Coaching, in 2003 to assist people in determining how to bring their skills, talents and passion into the world of work.  A qualified MBTI® (Myers Briggs Type Indicator®) practitioner, Dee offers several online assessments and workshops to help individuals and organizations maximize work/life satisfaction.  Please visit her website: 

In addition to her private practice, Dee works part time at the Small Business Development Center at the University of Wisconsin – Madison, coaching fledgling entrepreneurs and small business owners on everything from where to get a sellers permit, to, how to maximize their marketing efforts.  She recently received an academic appointment to teach a seminar in the School of Business several times a year, “Starting a Business, The First Step”,


She has lived in several states throughout the country and loves traveling.  Formerly from Denver, CO, she now resides in Madison, WI with her husband and has a son in college, and a daughter, a recent graduate of UMN now studying Healing Arts.  Dee is a student of Eastern wisdom traditions and enjoys Tai Chi, gourmet cooking, and downhill skiing (we head back to Colorado annually to get our “mountain fix”).



M. Ed Counseling, American University in Washington D.C.

B.S Sociology/Psychology, James Madison University, Harrisonburg, VA

Continuing Education: 

Coachville School of Coaching and Small Biz U. (too many courses to list and there is always more to learn!) and from the UW – Madison Small Business Development Center; Creating a Smart Web Business Plan, Managing Cash Flow, Marketing: Building Brand and Profits, High Impact Marketing communications, Best Tactics for Promoting Your Website, Small Business Fundamentals, Developing a Business Plan.


Professional Affiliations:

Business and Professional Women
International Association of Coaches
Coachville School of Coaching

Small Biz University - faculty
International Association of Psychological Type
Madison Association of Psychological Type – Current President


  • In the 1980’s, wrote, was awarded, and managed a $250,000 grant from the Edna McConnell Clark Foundation to create a school to work transition program to assist at risk youth in completing high school. The program was later adopted throughout the public secondary school system statewide (CO).
  • Contributing author to the National Association of Women Business Owners, Business Builders Roundtable -- Build Your Business (2003)
  • Created and teach the following seminars:

“Discover Your True Calling by Mindmapping”

“From Dreams to Collaborative Entrepreneuring”

“Creating Work You Love”

Favorite Books:

The E-Myth Revisited, “Why Most Small Businesses Don’t Work and What to Do About It”, Michael E. Gerber

To Build the Life You Want, Create the Work You Love, “The Spiritual Dimension of Entrepreneuring”, Marsha Sinetar

The Translucent Revolution, “How People Just Like You are Waking Up and Changing the World”, Arjuna Ardagh

The Cultural Creatives, “How 50 Million People are Changing the World”, Paul Ray, Ph.d and Sherry Anderson, Ph.d

Favorite Authors:  Peter Russell, Deepak Chopra, Fred Alan Wolf, Cheryl Richardson, Julia Cameron, Laurence Boldt, Debbie Ford, Dan Millman, Barbara Sher, J.K. Rowling ….

Favorite Quote:

“Where your talents and the needs of the world cross…lies your calling.” 
-- Aristotle