-
What
business are you in? (describe it to me as if I was a 5th grader).
-
Why
are you in this business?
-
What
will it give you personally?
-
Do
you intend to make this business your life's
work?
-
Do
you ever plan to make this business self sufficient (meaning it
can run even if you never walk through the door)? By when?
-
What
is your company's mission (in 15 words of less)?
-
What
pain does your product/service eliminate or reduce?
-
What
specifically makes your business different and
better than your competition? (don't say "great
service", if service is your competitive edge, what
specifically do you do in your biz that's different than
everyone else... delivered within 24 hours?, always talk to a
live person?, always be alerted to the status of a shipment?)
Note:
This one is very important. Finish the rest of this form and if
you want more ideas on this question, refer to the lesson
"Become the Undisputed Champ In Your Industry" or talk
to your business coach.
-
What
specifically makes you better than you
competition?
-
How
will you get 1000 prospective buyers interested in what you
offer?
-
How
will you make your customers raving fans (not just satisfied)?
-
How
will you know that your customers are really happy with what and
how you are delivering on what they expect?
-
What
weak areas do you and your business have?
-
How
will you compensate for these weaknesses (hint: outsourcing to
another company, training to improve, hiring an expert, other)?
-
How
healthy is the industry/market you are serving?
-
How
much money do you want/expect to make this year (personal
income)? Note: see lesson
"How to set great business goals" or talk to your
business coach if you have questions on how to decide what
number to shoot for.
-
What
do you think your total costs/expenses will be for the next 12
months?
-
What
is your profit margin?
-
What
do your total sales need to be in order for you to have the
personal income you want? (note: add personal income to your
expenses and you get your needed gross sales).
-
Who
is your sales force?
-
What
do you plan to do to make them more effective?
-
How
will you know how effective they are or are not?
-
What
can you do to make your success an absolute certainty?
-
What
actions will you need to take to be certain of reaching your
goals?
-
Who
can you bring in that will make achieving your goals faster and easier?
