To Have Energizing Business Goals!
you want from your business starts here, but setting business goals can
seem so separate from the realities of running your business from day to
day. Following these ten simple steps will make the process, easy, clear,
Start with your personal profit! Begin with how much net cash
money you want to make this year.
Gross profits! Then figure out how much your company’s gross
sales will need to be, minus expenses in order for you to enjoy that
amount of personal income.
Break these goals down into quarterly and monthly goals (or
even weekly goals!)
Add some inspirations! Numbers do not inspire us. In fact
money doesn’t even inspire most people. It’s what we are
planning to do with the money that drives us. Some examples: Take a
whole month off, take a trip to Hawaii, add $200K to my retirement
fund so I can retire in 4 years, buy a blue Lexus SC430 with bird
eye maple console and beige interior.
Be very specific with your goals. The more detail you put
into your goals the more real they become, and the more likely you
will be to achieve them.
Have visual representations of your goals, so you can see
them every day. I have pictures of my top 7 goals on my “new
Make ALL of your motivations conscious. There are a lot of
unconscious drivers of our behavior. Underneath it all is our desire
to gain pleasure and avoid pain. Do a 'motivational matrix' to
uncover these unconscious drivers. Look at the pain AND pleasure
associated to achieving these goals.
Get together with your key staff and help them set goals.
When they are involved they take ownership of the goals and are more
likely to achieve them. Remember to have inspirational goals
attached to number goals for them too.
Some of the more progressive companies will post their
financial goals for all employees to see and keep a score chart to
show how they are doing. This creates a team atmosphere. But, many
owners would never do this out of fear that this would make their
employees want a bigger piece of the pie. I say great let them want
more, but also help them to be more valuable or achieve more in
order to get more.
do it! Putting your goals in writing in any way shape or form is
1000 times better than keeping loose goals in the back of your mind.
Help With Setting & Achieving Your Business
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