are few things that are more complicated than marketing plans. We decided
to simplify the process for you.
7 Steps to creating a simple powerful
Choose 5 or so different marketing strategies that
you feel most comfortable or excited to run. Here's
a list of marketing
Factors to consider are dollar cost, time cost, and
ease of implementation/expertise with implementing.
Networking is less expensive than radio
commercials, but costs more in terms of time.
Having a great ad may require some expertise in
writing in a way that appeals to your target
market (the people that have the great need or
desire for your product/service).
how often you will implement each strategy. EX:
1 workshop/month, 5 networking events/month, 2
e-mail newsletters/month, etc.
your costs per strategy.
how many prospects your company will be exposed
to/interact with. EX: 1 workshop usually draws
20 people. Of the 20, 8 usually have a need or
strong desire for what we offer. Of those 8, we
will make 5 sales. If you have not been tracking
your results yet, then ballpark it using your
gut. If it's a brand new strategy, then take a
wild guess. You'll be able to change your
estimates later to be more in line with reality
your dollars spent on each strategy and compare
that with your projected income. This can give
you your ROI/ return on investment. We spent
$240 on BNI to network 1/week. We received leads
that lead to $6000K in sales the return on
investment is 2500%!
the results of all of your marketing efforts so
that you can see what works best. Which
strategies can you change or improve? Which
should you stop doing all together? What should
you double up your efforts on?
newsletters: 3/month nets us 40 new subscribers each
subscribers = 10 new SBU members
new members = 3 new coaching clients
1/month nets 15 new members of Small Biz U and 5 new
2/month = 8 new clients.
5 events/month = 2 new clients
marketing: 50 calls per week = 2 appointments and 4
5 referrals from existing or past clients = 2 new
20 new clients each month.
Expenses: about $50/month. (We keep our marketing
costs low so we can offer so much value at
incredible prices and spend massive amounts of time
creating these powerful resources).
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