These are the Top 15
ways to market your products/services:
Note: Keep in mind that these tactics in and of
themselves will produce widely varying results based
on how effectively they are carried out. In the
rEvolution: How to create a marketing machine that
generates a large steady flow of prospects",
we teach that one of the key factors for a
successful marketing system is consistency. But, if
you send out a mailer for 6 months in a row and get
0 results. It could mean that either the tactic is
not a good one, OR it could mean that what you are
mailing out (how you're executing the strategy) is
in a print publication: newspaper, magazine,
Informational pieces about your
company/products/services. But, if you're smart
you'll spend most of your print space talking
about your potential customer's situation and
write from his/her point of view.
TV or Radio
Mail: Sending a letter to your prospects, or
including a coupon in a coupon mailer sent to
Blast: Sending an offer to prospects via
Pens, paper weights, mouse pads, etc. that have
your company's name on it can be left with your
prospects and customers to help them remember
calls: Commonly called the "cold
call". Picking up the phone to contact
prospects is still one of the most powerful ways
to reach customers and gives you more control
over your results.
Chamber of commerce events, charity groups,
networking groups, social functions, etc.
Mail or e-mail. Create a community and keep
people informed of what you're up to.
relations (PR): Contacting the media about
"news worthy" events that pertain to
your company or offering yourself up as an
expert for radio interviews, etc. Great ways to
get instant credibility and free exposure.
Current clients, prospects, previous clients,
and friends may all be able to share the name of
a friend or associate who could use what you
offer. The key here is to ask for it! Always.
shows: Pay for a booth at an industry event.
Starting out with a website that is like an
"on-line brochure" is not bad, but
there is a lot more you can do with on-line
marketing. (see "The Ultimate E-Book For
Growing Your Business Online")
Giving free or low cost workshops can give you
exposure to a lot of people all at once. And if
your smart about it, you quickly learn how to
maximize the number of participants that become
clients/customers. Workshops via tele-phone
(tele-classes) are becoming very popular too!
a book: Printed or an e-book. Creates
credibility and people that buy it when you're
not around may want to hire you/your company, or
buy your products.
Bonus Marketing "Tricks":
your latest offer or your web address on your
voice mail or as an announcement while people
are on hold is a clever way to educate your
inserts into your invoices/billing statements
with special offers can generate additional
alliances with companies that service the same
prospects/customer base that you do can offer
many opportunities to "cross-promote"
your business to theirs and vice versa.
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