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Free glimpse of part of the program. This comes from part 3 of Lesson 4: The
most important part of the sales process (Needs Assessment Part One). 3 Steps
To Finding The Pain: There
are many venues you can use to find the pain in your prospects. The phone gives you the advantage of reaching more people
faster. However, you
can have much more power to influence if you meet with the
prospect in-person. You
can use coaching sessions, diagnostics, assessments and analytical
tools to find the pain. No
matter what venue or tool you use, you want to follow these steps
to find the pain: Pleasure »»» Pain »»» Pleasure.
1. Identify The Ideal Situation. e.g., “If your health could be just what you wanted it to
be, what would it look like? Here we want to identify the “gap” – the difference
between the way they want it now and the way they want it to be. Get them associated clearly with the ideal situation and
what they would gain by attaining it. 2. Intensify The Pain. In
this part of the discussion, you can ask a series of questions to
identify the pain and then stack the pain by getting them to talk
about their past, present and future pain as well as how
this pain has affected other areas of their life. a. “What are the biggest challenges keeping you from this
goal?” The answer you get will show you their pain areas. b. “What is the impact of this challenge on your business
(or on your life)? They will discuss their
current situation and pain. c. “How long has this been going on? What has having these challenges cost you? What have you been missing as a result of these
challenges?” These questions will stack the pain, by getting them to
talk about their past pain.d. “If this doesn’t change, how will this impact your life
over the next 5 years? Now
you’re stacking future pain on top of current and past pain. e. “How does this affect other areas of your business? Your life? If
the challenge is preventing the prospect from achieving a business
goal, it affects more than just his or her business. How about the relationship with spouse? Kids? Finances? It
always comes down to the individual. Note: It is really effective here if you can
monetize (quantify the financial impact of) the problems. This gives them a context to justify the purchase. f. “What
would you say is the worst part of this?” Here they will search their mind
and sift through all the pain you just talked about and then they
will weigh all the pain. Next
they will focus on the worst pain source. g. “How does that make you feel?” Fill in the blank with a word they used earlier: bad,
miserable, terrible, etc. 3. Take
them back into the pleasure of an empowering alternative. This
will be covered in Part II of Needs Assessment. Information
on site optimization can be found at
www.rankhighonsearchengines.com.